The Messenger promotes its quarterly newsmagazine on social media right before it comes back from the printing company. Along with the cover, we release sneak peeks of major articles featured in the issue. Here are a few examples from the 2019-20 year:
This post was the start of a series of posts from our college finance issue. We teased the cover subject with photos from our photo session. The mystery intrigued our audience on Instagram.
Post Insights Reach: 434 Profile Visits: 23 Likes: 39 Comments: 1 User/Story Sends: 2 Saves: 1 |
We released the cover of the upcoming issue a few days before it came to us. The response was huge compared to our other issues with a unique concept of a student drowning in the rising costs of college tuition.
Post Insights Reach: 589 Profile Visits: 49 Likes: 71 Comments: 17 User/Story Sends: 44 |
The cover of the dubby(cover story) was released last with some more information regarding the story to increase intrest.
Post Insights Reach: 653 Profile Visits: 92 Likes: 75 Comments: 12 User/Story Sends: 36
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Here are two more examples from two other issues:
Post Insights Reach: 560 Profile Visits: 130 Likes: 120 User/Story Sends: 12 Saves: 6 |
Post Insights Reach: 431 Profile Visits: 32 Likes: 64 Comments: 1 User/Story Sends: 5 Saves: 2 |
Instagram Stories
When issues arrived, staff members created Boomerangs to promote the newsmagazine. We would post these right before distribution.
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